
Kareem Campbell (New York City, 1972) fue uno de los primeros patinadores en darle al street un sentimiento mas urbano, un estilo propiamente callejero, ya sin la nota surfa involucrada en su estilo de patinar, ni tampoco el extremo punk. Contacte a Kareem para escribir un articulo para EXPN y otro para TWS Bizness. Lo llame por telefono para una entrevista y, sin conocerme, el compa me trato con paciencia y respeto.
Un par de semanas mas tarde, estuvo en NYC para hacer unos negocios, y nos encontramos para matizar un rato y hablar
del articulo que yo estaba escribiendo y de paso tomar unas fotos. Cuando nos encontramos, el mae fue tranquilo y humilde, dandome ideas para las fotos que teniamos que tomar, que eran principalmente retratos del mae y no trucos.
Por ahi al mae se le ocurrio que un compa tenia un Bentley, y que seria cool tomar unas foto con ese carro en Times Square. Entonces saco su cel y marco y en eso dice, "Alo, Leo? Hola como estas, es Kareem, queria pedirte tu Bentley para unas fotos." Resulta que Leo, era Leonardo Di Caprio, pero el mae no tenia el Bentley, lo andaba Giselle, pero Leo iba a llamar a Trump para que le prestara un carro matizado. Como podran imaginar yo me quede estupefacto. Leonadro Di Caprio? Trump? Que es esto? me preguntaba.
Al final Leo no consiguio el carro y Kareem se fue a toparlo a no se que chante que yo ya no fui, pero me parecio increible que esa gente que parece tan exclusiva esta ahi nomas, solo hay que conocer a Kareem, cha!
Pero, contactos aparte, Kareem es un fresco, y me conto que ha estado en CR y habia visto a Chepesent en el video de Around the World. "Pues desde ya eres miembro honorario de la Familia Chepesent," le dije, y el mae estaba cagado de risa, "Thanks man, send my love to all your peeps," me dijo. A continuacion hay una parte de la entrevista que le hice.
What trick won you the bronze medal at the x-games in 95?
I think it was a kickflip off the flat bank over the rail, and a fakie kickflip down into the big bank with the big rail that Jamie railslid.
In that contest, Gershon got 2nd and Jamie got 1st, do you remember their tricks?
I am positive Jamie had railslid the rail, and he grinded the rail, and that was good enough. I think Gershon did a frontside flip onto the inclined bank, I'm not really too positive though.
Do you know what Gershon is up to?
I know he's been around for a while but I don't really follow up unless they are really in the circuit, so I haven't really seen him hardcore in the circuit in a little while.
After the X-Games you concentrated in building up City Stars, how did you go about putting skateboarding aside to focus on the business side of things?
After doing so well in a lot of the contests I didn't want to over saturate myself out there in the industry. Plus, I started getting a good view of the industry itself, and what I thought the industry was. My ideas on the industry came from being raised in Dog Town and Z and Santa Cruz and around Powell and all those days. There weren't too many companies that had that real skateboard feel and love for it. I just wanted to kind of focus on bringing up a lot of other guys.
How was it being the mentor to the City Stars guys?
I just taught them the game, exposed everything, from the good to the bad so they could have a good enough view of how everything is. That's what I didn't have so much when I was coming up. Sometimes not having that hinders your whole happiness of skating. That's why a lot of skaters are not happy with what they do, they're just doing it to get a check, you know?
As we grow older, responsibilities tend to take us away from skating. How have you dealt with that?
The more obligations the more they take from you. What I try to do is make the skate related things my main focus, my obligations. Now that I'm dealing with TV shows and stuff like that it does kind of take away from that, but I'm trying to base everything around skateboarding. I was taking care of 54 different skateboarders and paying them, now it's just me and my couple of guys within a team of ten. I feel so much more relieved.
What business deals do you have on the works?
I got City Stars re-launching, I just signed a deal with Boost Mobile. When I was owner of Axion, I was designing and doing everything for that, now I want to go bigger but have someone else pay me, not myself. I'm negotiating a couple of things with a couple of shoe companies. They haven't finalized so I can't really spit whose name is looking to bet. I just got a show picked up from MTV
What is that show about?
It's basically about skateboarding, its me, Muska, Anthony Mosley, Javier Nunez, Terry Kennedy, Clyde Singleton, Harold Hunter. It's about the lifestyle of skateboarding, other than your Tony Hawk and your Bam. That's not really based around the skateboarding lifestyle, the mentality, the real ups and downs, the things that we really go through. It's our lifestyle, our version of what skateboarding is, other than the regular cookie cut Tony Hawk scenario.
Sounds interesting. So how are you transporting the Kareem skater flow into these projects?
Basically just being myself. As long as I don't let people take from my creativity and I take within creativity. As long as you're happy you can always give off exactly what you are. That's pretty much how I look at everything, as long as no one can take away my creativity I'm going to be able to be me. I f someone if helping to better my creativity and not taking from it that helps me even more.
What kind of problems does one encounter in making these moves?
A lot of it is just backstabbers, fake people, people who don't know what they're doing. A lot of skateboarders don't really have their own identity, so what a lot of them do is try to take away from people that are really doing it, like Danny Way, myself or Jamie Thomas, to try take away from that to try to make something of themselves. Now that everything is out and we are about to go to a full press release, now I can speak more on it.
What would you say are your strengths as you prepare for this new adventure?
Well, I've been around, my whole career I've been trying to sense who I was, and I was just a pro skateboarder. When I started getting into the design and company side, I try to better myself in that aspect. Now, I look back at myself and I say, yeah, I could have been doing all this TV stuff 24/7 in the same process. But I'm pretty positive it turned out perfect for me. I am very much happy.
So what other projects are you working on?
Right now I have a couple of meeting with the video game people, I got Buddy Carr, his real name is Buddy Johnson, he's writing a script for my movie.
You're working on a movie?
Yeah, it's actually being written right now by Buddy Johnson, he wrote some stuff for Scary Movie and other movies. I've also collaborated with Aaron Davis and Stacy Peralta and talking to a couple of other people to go to that next level of exposure. I've been through so much, and I made it in the end, I want to be able to deliver my story to kids a let them know you can come from almost nothing and really make it.
What changes are ahead?
You always got to make changes, it's a form of survival and being unique. At times it's not really that things are so different, it's just that they are done differently. I have to be able to work myself in with everyone so everyone is comfortable.
What about the video game?
I've been in meetings for the last month or so. I pulled out of the THPS to be able to communicate with people from my own game. I helped out a lot on that other game so now it's time for me to brand myself. I'm not going to say he took away from other people, but he's pushed to the level where he's a legend, and he always will be, but when you look at street skaters it's different. People are always going to compare and say, 'hey Tony Hawk is better than you' and I would never want to disrespect but we're talking about two different levels of the game.
What elements of being a skater help you outside of skating?
I guess being open different cultures, I've been around the world so much and nothing really stays with me because everything has a similarity. You understand?
The differences make everything come together.
Yeah. This is one sport where you can go around the world and as long as you have a skateboard, you can go to any city run into some skaters and end up sleeping at their house, getting to know each other. It's a culture that's been tucked away, hidden, that now that it's being exposed people try to grasp it, but they can't relate, but they love it because they can see our freedom.
How do you approach skateboarding these days?
I've just been skating constantly, taking photos, video. But even just skating around, taking little trips, basically, keeping the surroundings great. That's the main thing, as long as your surrounding is great, everything is beautiful.
What attracts you to the business side of things?
Honesty and stability.
You like to control these factors?
Not that I want to be in control, I mean, I want to know what's going on. You got to realize, by the time most skateboarders expose themselves so much to the point where they are hyped, the companies are already robbing them. So when it's time for them to think, 'Oh man, I've been killing myself for this company for the last year and a half, I should go get the check I deserve,' next thing you know the company is looking at you like 'huh?' or some people break they leg in the process and then the company is dropping them. It's no form of loyalty.
So who is in the new City Stars line up?
I can't really say. I can say that the only person that I kept from before is Javier Nunez. Some are coming from other places, and I got two that are coming from out of nowhere. It's going to be driven with four ams and three pros. And I'm not going to just drop everybody on everyone at once, everyone has to have their shine hour.